"Sheel played a key role in developing and launching private label products across Canadian Tire’s kitchenware and appliance brands. He brought strong alignment between product development, brand strategy, and supplier execution, ensuring each product met our standards for quality, cost, and positioning. His work translated into products that resonated with customers and sold well at retail. What stood out was his ability to connect the dots across functions and take ownership from early concept through to market launch. He has a practical, results-oriented approach and consistently finds a way to move ideas into execution. I’m confident he will bring the same judgment to his clients at ORO Ventures."